Market Update For Berries

Week of November 18 – November 24

Nighttime temperatures in Santa Maria are expected to drop into the mid-30s over the next 7 to 10 days, unfavorable for berry growth, with daytime highs struggling to reach the mid-60s despite plenty of sunshine in the extended forecast. Fall Portola growers are facing significant challenges, with yields down by 30% due to September heatwaves and now very cold November weather, putting many on the brink of financial losses even as FOB prices sit in the mid to high $20s. California production will remain limited this week, with the spot market ranging from $24.00 to $30.00 and a mostly market at $26.00 FOB. Meanwhile, better volumes are expected to cross into McAllen, Texas, as Mexican growers aim to capitalize on the strong U.S. spot market. By December, fruit from Baja, Mexico, and Santa Maria should lead to increased supply, potentially tempering market prices.

Blueberries

The blueberry market remains unchanged as supply continues to outpace demand. Peak arrivals from Peru persist, with weekly volumes exceeding 2.5 million flats, and Chilean growers are preparing to ship fruit over the next four weeks. The spot market has dropped over $30.00 in the past three weeks, reflecting the oversupply. Thanksgiving promotions are about to start, offering some relief for importers looking to move volume. Currently, conventional pints on the spot market range from $16.00 to $20.00, with the majority trading at $18.00, though aging lots are being sold below these levels. Organic pricing has also dropped significantly, mirroring conventional rates despite retail prices still holding at $4.99 or higher, as pre-arranged programs remain locked at elevated prices.